The Adidas-Nike Supershoe Arms Race Has Become A Multi-Billion-Dollar Sprint

• Sabastian Sawe delivered the first officially ratified sub-two-hour marathon at the 2026 London Marathon, wearing the Adidas Adizero Adios Pro Evo 3.
• The “Race to Zero” has turned elite marathons into a proving ground for billion-dollar innovation cycles with global bragging rights attached.
• What happens between Adidas and Nike at the front of the pack is rapidly shaping what everyday runners will wear within just a few seasons.

There’s an old saying that we teach little…