Why The Internet Is Wrong About The Swatch x Audemars Piguet Collab

• Swatch and Audemars Piguet have confirmed an upcoming collaboration called the Royal Pop.
• This is the first time Swatch has collaborated with another watchmaker outside of the Swatch Group, while it’s also the first watchmaker collaboration for Audemars Piguet.
• The collaboration will be unveiled later this week on May 16.

If you’re even loosely interested in the world of watch collecting, there’s almost zero chance you haven’t seen that Swatch and Audemars Piguet are…