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Gucci came home to New York this week—and it did so in the most New York way imaginable. On May 17, 2026, Demna staged the GucciCore show in the middle of Times Square, using the city’s iconic digital billboards and screens as the set itself. For a collection about building a wardrobe grounded in real life, real people, and the unmistakable energy of a city, there was no more fitting backdrop.
Photo Credit: Courtesy of Gucci
The relationship between Gucci and New…
