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Planting a flag in a new location is always a momentous moment for any brand—so when a house endeavors to reposition that pennant, suddenly things feel all the more significant. And that’s exactly what happened in March, when Richard Mille moved to a stunning new spot on 20 Avenue Princesse Alice—marking a luxury destination that firmly establishes the watchmaker’s position in the Principality.
Spanning just over 2,220 square feet and set across two floors, the space is…
