In 1985, I couldn’t escape trumpeter Miles Davis. It seemed like he was everywhere. Raspy-voiced, hidden behind sunglasses, chewing gum, always intimidating.
I first saw him in a commercial for Honda scooters as part of a multiyear campaign that included Grace Jones, Lou Reed, and Devo. In his spot, Davis is leaning against a scooter wearing a full-length leather jacket and baggy pants and holding a trumpet. His one line speaks multitudes: “I’ll play first, and I’ll tell you about it…

