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Formula 1 has spent the last few years transforming itself from a motorsport series into a cultural phenomenon that carries almost as much social currency as front-row seats at fashion week. Now, its romance with luxury fashion has found a new headliner – and this one arrives draped in green and red. Gucci has officially signed a long-term deal with Alpine, taking over as the team’s title partner from the 2027 season in a move that pushes F1 even deeper into the world of high…
