Stone Island badges. Adidas Sambas. Fred Perry polo shirts. Bucket hats and pints. It’s fair to say that the looks we’ve come to associate with soccer (or football) have hardly been the traditional source of high fashion inspiration. Yet as the turf is currently being laid ahead of the FIFA World Cup 2026 – which will see 48 national teams compete across the US, Canada, and Mexico – soccer appears to be having its luxury fashion moment, with brands fighting to dress…
Luxury Fashion’s World Cup 2026 Obsession Explained
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