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Ferrari’s first electric vehicle, the Luce — directly translated as “light” in Italian — has sparked a backlash for what many see as a rupture in the brand’s emotional and aesthetic continuity. Ferrari’s shares reportedly fell by up to 10 percent after its unveiling, while social media saw memes, comparisons and outright rejection from Ferrari traditionalists. Rather than Ferrari’s venture into Electric Vehicles (EVs) itself, the backlash appears to stem from design…
