In the beauty world, trends move at the speed of light. But for Violette Serrat, French makeup artist and entrepreneur, her goal is to always do the opposite. It’s this ethos, to move against the grain and find inspiration outside the confines of the trend cycle, that has defined much of her career. In fact, it’s likely what can be pointed to as the reason behind her success and the success of her beauty brand, Violette_FR.
Serrat’s career started in somewhat of an…

