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In the images, Xav poses with cigars and Champagne bottles while wearing polo shirts, blue jeans, and a puka shell necklace. In one photo, he and LaFrance arm wrestle; in another, they hold a pair of black lace thong underwear between them, suspended in mid-air like a rubber band. Having perused some of the brand’s previous shoots beforehand, Xav was unfazed by the campaign’s raunchiness. “I knew it was for jeans and I was like, ‘Alright, bet. Let’s do it,’” he says. “If I…
