Being a Rolex guy is becoming even more costly. The Crown just raised prices for the second time this year, as the spot price of gold continues to fluctuate amid ongoing geopolitical tensions.
The Swiss watchmaker typically increases prices at the start of the year and occasionally during the middle of the year, depending on fluctuations in currency exchange rates and material costs. It did so in 2025, raising prices in January and again in May in the wake of the U.S. import tariffs…

