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Every World Cup leaves behind some kind of visual calling card. Back in 2010, it was the Jabulani football. In 2022, it was the image of Lionel Messi finally getting his hands on the big trophy. And in 2026, it might just be pink cleats. From England to Japan, Norway and the US, everywhere you look, the boots are pink: fluoro pink, hot pink, fuchsia pink. And once you notice it, you can’t unsee it.
It wasn’t always like this. For the longest time, pink cleats were reserved for soccer’s chaos…
