Fendi’s New Baguette Campaign Stars Sarah Jessica Parker

Few bags have earned the right to an origin story the way the Fendi Baguette has. First conceived in the late 1990s — a deliberate act of rebellion against the minimalism that had consumed the fashion landscape — it arrived small, bold, and entirely unconcerned with blending in.

Photo Credit: Fendi

Bold color pairings, experimental materials, craft techniques that had no business being on something you carried under your arm: the Baguette was a…