The Secret to the Perfect Pimm’s

Most of us, I imagine, think of Pimm’s as a quintessentially English drink. And to a great extent it is. The recipe was created in 1912 for a chain of London oyster bars founded by the Englishman, James Pimm, at a time when it was customary to pair oysters with a ‘cup’ or ‘punch’ made of gin, fruit, spices, bitter herbs, and liqueurs, mixed with lemonade.  

But Pimm’s No.1 is also a big deal in that American cradle of the cocktail New Orleans: the city’s