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Cannes Lions has always been many things at once: a festival, a marketplace, a status check on the state of the industry. But in 2026, something has shifted. The conversation is no longer driven exclusively by legacy media and traditional advertising. It is being shaped by creators, athletes, and the agencies smart enough to plant their flag at the intersection of all three. United Talent Agency is doing exactly that — and UTA Beach is where it’s happening.
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