Why Traceability Is Becoming a Business Requirement for Fashion Brands

Mytheresa, Gucci and Jacquemus have converged on Monaco for summer takeovers while Burberry sets up shop in Athens. As big luxury’s beach club era stretches into a ninth summer, how are brands tweaking their approach to hooking wealthy clients? Plus, a Q&A with MyTheresa’s new CEO hired from Christie’s, Francis Belin.