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Rum remains one of the few spirit categories where you can still buy something genuinely impressive off the shelf without immediately heading into triple-digit territory. “The difference in quality [versus aged single malt whisky] is absurd,” Blackman says. “At the same price point, rum just majorly overdelivers.”
Whisky carries a default reverence. Mezcal is framed as artisanal. Tequila has had its luxury glow-up. Rum hasn’t had that reset. When looking at comparable price points, it…
