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Capital gains: Inside Canberra’s influencer boom

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A woman in a flowy white dress stands facing away from the camera, looking out over panoramic views of Canberra from Mount Ainslie lookout.

A recent collaboration between VisitCanberra and travel creator @lolahubner attracted almost 1 million views, tens of thousands of shares and saves, plus a library of images and video for future use. Photo: Supplied.

You may have noticed them in restaurants as they document their meal. Or…



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