Friday, July 10, 2026

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Were The ’90s Really That Good?

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All over Instagram and TikTok, people are pining for a world before Instagram and TikTok. They’re posting stills from iconic ’90s films, tracking down ‘vintage’ fashion from Tom Ford-era Gucci, rewatching (or discovering) Friends. They’re joining book clubs, listening to vinyl, using cameras and reading print magazines. They’re ‘frictionmaxxing’ by cooking instead of ordering Uber Eats and ‘mallmaxxing’ by shopping IRL. On social media, they’re posting about it…

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