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Photo Credit: BAiO
On July 3, NHS England announced plans to reward Britons who log a 30-minute daily walk, complete with streaks, badges, and retail vouchers borrowed from Snapchat and Duolingo. The health service notes that physical inactivity is linked to one in six deaths. When a national health system starts gamifying a walk around the block, the message is unmistakable: the future of health is daily, personal, and preventive. The open question is who builds the…
