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HomeLifestyle NewsThe Body Care Category Ripe for Gen Alpha

The Body Care Category Ripe for Gen Alpha

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Chantel Powell recalls a summer day when her sports-loving oldest son was six. After basketball camp in the morning and football practice in the afternoon, he caused Powell to experience a sensory overload. “He got in my car that evening and literally knocked my socks off. He was smelly!” she said, laughing.

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