Why You Can’t Buy Jannik Sinner’s Wimbledon-Winning Nikes

Jannik Sinner has been a Nike man since 2022, and he’ proud of it. How do we know? Well, he told us himself. “Nike is really good at understanding me,” he said in a recent interview with British GQ. “They know what I like and what I don’t like.”

During Sunday’s Wimbledon men’s final, that relationship was on full display. On Sinner’s feet were the Nike GP Challenge 1.5, a pair of hard-court tennis shoes built for the sort of quick, aggressive movements that just helped him…