Why Tudor Is Winning Over A New Generation Of Collectors — Boss Hunting

My wrist list is long, and getting longer by the week, adding new references almost daily; more often than not, convinced by a compelling press release and some tasteful press shots. I won’t buy all of these pieces, of course, but there they sit, joining their contemporaries on my notional wrist.

That is, apart from Tudor; a brand that I haven’t always been drawn to, I’ll admit. But after seeing the novelties in the metal in Geneva this year, the Swiss luxury brand has quietly become one…