Wiggy Kit is the British Label Behind Summer’s Cult Dresses

I am talking about Wiggy Kit, a small British operation, founded in 2015 by Wiggy Hindmarch, who divides her time between her homes in London and the Bahamas, plus, increasingly, her travels across the US hosting trunk shows. 

Her growing American fanbase, which now accounts for 30 percent of her business, is everywhere from New York to Los Angeles, by way of countless stop-offs in wealthy enclaves in between, from Charleston to Dallas.

What’s the appeal?…