How to Buy a Watch at Auction 

“We’re selling passion – not a widget.”

So says Geoff Hess, Sotheby’s Global Head of Watches and Senior Vice President. He would know: after serving as CEO of Analog:Shift – now the pre-owned and vintage division of Watches of Switzerland – and later working at Phillips before joining Sotheby’s, Hess has handled more watches than most people will encounter in a lifetime.

There is certainly no shortage of that passion today. The pandemic, which redirected…