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For most fragrance houses, a successful men’s scent eventually becomes a collection of flankers. Some are worthwhile, but many exist simply because the original sold well enough to justify yet another launch. Dior, however, has become the blueprint for how luxury brands should build out a fragrance franchise.
With the arrival of Sauvage Extrait this week, Dior has expanded its bestselling men’s fragrance into a fifth successor, each broadening the identity of the Sauvage…
