- Advertisement -
The promotional campaign for the latest Spider-Man film feels impossible to avoid—especially if you drive a BMW.
Drivers of the German luxury marque’s vehicles have been bombarded with ads for Spider-Man: Brand New Day on their infotainment systems. Unsurprisingly, this has led to a fierce backlash, due in part to the automaker’s previous pledge to not utilize in-vehicle advertising.
Since late July, drivers of newer-model BMWs have been treated to banner ads…
