Men Are Tanning Again. I Got a $500 Spray Tan—And Now I Understand Why

“Our Age of Bronze is collapsing,” warns Odysseus, in the summer blockbuster of the year.

Maybe for the Ithacans. But if you look around the world of men’s style, bronzed is back. Matt Damon seems to have kept his Mediterranean glow for the whole Odyssey press tour. Yung Lean went to Paris Fashion Week looking downright sun-kissed. A J.Crew summer campaign featured models as scantily clad camp counselors with a laissez-faire approach to sunscreen. In 2020, Timothée Chalamet lamented to…