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Few watches have inspired frenzy quite like TAG Heuer’s wildly popular Formula 1 collection. Launched as a series of special editions with Kith in 2024 and then expanded into a permanent line in April 2025, its affordability, wide array of configurations, youthful colorways, and choice of strap or bracelet models quickly gave it Beanie Baby-esque market dynamics. Though the hype has given way to a more solid and constant hunger since the release of the permanent collection, TAG keeps…
