Retro Gap is in high demand. Peruse the secondhand market and you’ll find no shortage of resellers hoarding output from the brand’s ‘90s-era heyday, inspiring Gap itself to rerelease some of its archive’s greatest hits. A faded denim jacket or khakis with the old Gap logo might elicit fond memories—lived or borrowed—but nothing tickles the subconscious like a familiar scent. Maybe that’s why the everyman label decided to revive its suite of fragrances, each plucked straight…
This Is What the ‘90s Smelled Like, According to Gap
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