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Experiential events are evermore the name of the game in luxury, as watchmakers put their own spin on the concept. Moving beyond timepieces, horology maisons have hosted everything from hands-on watchmaking master classes to extravagant, money-can’t-buy experiences with their brand ambassadors—think action-led activities with mountaineers and free divers, or private sessions with world-famous musicians and chefs.
Enter Patek Philippe, which has long danced to its own tune in…
