Rabanne Just Proved A Fragrance Can Outlast The Night — Boss Hunting

Skip the press breakfast and the photo wall. Rabanne built The Million Black Tour instead: a one-night, one-city, invitation-only takeover of film, music, and nightlife collapsed into a single evening.

The stress test? Bending your perception – and everyone’s in the room – that fragrances are only a day-by-day decision. Because, until now, you’ve never worn one that lasts longer than that.

Last night in Sydney, Rabanne unveiled the new 1 Million Black with The Million Black Tour, an…