Gucci has unveiled its Primavera campaign — and it is one of the most visually arresting things the House has released since Demna took the creative helm. A celebration of rebirth through the transformative power of love, the campaign arrives in two distinct forms: a short film and a series of intimate portraits, each operating in its own register but united by the same emotional conviction.
Photo Credit: Michal Chelbin
The film, directed by Johan Renck, centers on Kate Moss…

