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On Thursday, a new beauty brand entered the chat. Siiiba is a wellness and personal-care brand targeted at tweens and teens, launching with natural deodorants designed for people somewhere between little-kid-dom and adulthood or, as Britney Spears once put it, not a girl, not yet a woman.
The question is: do we actually need tween-specific personal-care products?
It’s an interesting one. The beauty industry is so saturated with new launches that cutting through has…
