Pernod Ricard’s U.S. Sales Dropped by 14 Percent Since Last Year

A few months ago, Pernod Ricard was in talks with Brown-Forman about a possible merger or acquisition. That never materialized, and now the latest news from the French drinks company is its annual report saying that sales are expected to be down through 2029 based on poor figures in the U.S. and China—news that should not come as a surprise to those who have been following the whiskey market both here and abroad.

There are still those who claim that news about the global…