AMIRI’s new campaign turns its lens back toward the city that built the brand. Titled “Laurel Canyon Fever,” the campaign captures the dynamic spirit of Los Angeles, the city that has always shaped the creative vision of founder Mike Amiri, and the people who give it life.
Photo Credit: Myles Hendrik
The campaign is staged as a feverish, frenzied party inside an imagined Laurel Canyon residence, a setting the brand describes as a crux of California counterculture and a melting pot of…

