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Rolex has already busted out of its comfort zone on numerous occasions this year, but the brand just announced its most unpredictable move yet this week.
The Crown is bringing four pièce Unique Cosmograph Daytonas to auction on September 28th, with all the proceeds benefiting two charities headed by two of its top ambassadors: Roger Federer’s education-focused Federer Foundation and Leonardo DiCaprio’s conservation-centric Re:wild. The news is significant for a number of reasons, not…
