Why Calder & Co Has Turned From Concierge to Private Office

Calder and Co has never really worked like a traditional private concierge. The London-based outfit, founded by Laura Fursdon in 2021, has always given clients access to a team of experts rather than a single generalist. That is why it is ditching the “concierge” title. 

Fursdon, who has been working with ultra-high-net-worth clients for 20 years, exclusively shared with Robb Report that Calder and Co is repositioning as a private office. That might seem like a minor…