Once upon a time, hotel boutiques used to feel like a naff extension of a late-night home shopping network. There’d be a few branded bits and pieces, along the lines of umbrellas, silk scarves, perhaps a notebook. They may have a relationship with some fusty old jewellery brand, likely aimed at guilty husbands needing a consolation gift to bring home to the wife. Hotels positioned themselves as completely separate from the rest of your life – gilded, glamorous and gated – and for…

