An Informercial Pioneer’s Beverly Hills Home Lists for $25 Million

He might not be a household name today, but if you watched late-night television in the 1950s and beyond, you likely came across Ron Popeil’s handiwork as a legendary TV pitchman for his direct-response marketing company Ronco. Think the Veg-O-Matic, the Pocket Fisherman, and Mister Microphone—“Hey good lookin’, we’ll be back to pick you up later”—and, of course, the Showtime Rotisserie & BBQ Oven, where you could just “Set it and forget it.”

But wait,…