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In the 20 years since hip-hop mogul Shawn “Jay-Z” Carter included a bottle of Armand de Brignac—known as Ace of Spades—in one of his music videos, the brand has turned into a serious business.
His 2006 video for the hit song “Show Me What You Got” features the skills of Dale Earnhardt Jr., who chauffeurs the artist while racing Danica Patrick through the twisting streets of Monaco. The adventure takes Carter to a yacht, a nightclub, and eventually a casino, where he…
