HomeGeneral NewsBeyond the pitch: Why marketing is the missing key to Canberra United’s...

Beyond the pitch: Why marketing is the missing key to Canberra United’s success

September 23, 2026

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Canberra United’s Michelle Heyman. The team should be drawing headlines in the coming season. Photo: Michelle Heyman Facebook.

Capital Football has long said it wasn’t in the business of running and managing a semi-professional sporting franchise like Canberra United.

And they were right….

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