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HomeGeneral NewsOmnicom Media CEO: Agencies will need to weigh AI costs against value

Omnicom Media CEO: Agencies will need to weigh AI costs against value

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Media agencies will need to think twice about which AI tools they use as the technology comes with increasingly hefty price tags, according to Omnicom Media Group Australia CEO Kristiaan Kroon.

Speaking on a panel of leaders at the Media Federation of Australia’s MFA EX event, Kroon…



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