Introducing Donut, the Mysterious Affordable Watch Brand Blowing Up Instagram

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here.

Most new watch unveilings take place in lavish surroundings: a bucolic mountainside in Gstaad, say, or inside the VIP lounge at an F1 race, or at least in some fancy hotel or finely appointed convention booth. But I first glimpsed one of my most anticipated releases of the year while holed up in a snug Geneva cafe, hauled out of a nondescript backpack.

Back in April, I met…