How Luxury Hotels Are Using AI

Four Seasons Kuala Lumpur

Five-star hotels are putting AI to work in four very different ways, and World Tourism Day 2026—observed September 27 under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” with El Salvador playing host—is as good an excuse as any to look. At Raffles London at The OWO, your stay can begin with Accor’s brand-new ALL Concierge; at Torre del Marqués in rural Spain, an avatar named Marta books your truffle…