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Not every celebrity beauty brand deserves its shelf space. The category has produced enough disappointing launches to earn the skepticism it still occasionally receives. The ones that have lasted did so because the formulas worked, the shade ranges held up, and customers came back without needing a reason beyond the product itself. Here are the six that have made the strongest case.
Rare Beauty | Selena Gomez
Photo Credit: Rare Beauty
Rare Beauty launched in September 2020 with…
