Scotch whisky has become very good at explaining rarity: advanced age, expensive cask styles, marquee distillery names, small outturns, fancy packaging. The legendary independent whisky bottler Gordon & MacPhail’s new Vintage Moments program adds a rather more personal question: why should a particular vintage whisky matter to you?
At its heart, it is a clever use of an asset that few, if any, rivals could replicate. Across more than 130 years and four generations, the…

