Inside Jaguar’s New London Flagship and Cafe Concept

The brand’s new permanent home opens in Knightsbridge, and for a showroom, there’s a surprising lack of cars here. 

But for the lack of automotive browsing on offer, the flagship does boast plenty to keep you busy. There’s the Design Vault, which seeks to turn the business of commissioning a new car into something more cinematic, with digital personalization and storytelling designed to take you through the process. There’s also a small library-like archive,…