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HomeGeneral NewsMarketers and agencies summoned to come to grips with agentic buying

Marketers and agencies summoned to come to grips with agentic buying

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One of Australia’s leading adtech figures is bringing marketers and agencies together to get to grips with agentic AI as he predicts agent-to-agent media buying could become “mainstream” as early as 2027.

Andrew Gilbert, the recently appointed country manager for Pubx ANZ, said…



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