Why Gen Z Is Spending More on Art Than Older Collectors

Yet according to the latest Art Basel and UBS Survey of Global Collecting, it’s the youngest generation of wealthy buyers that will be making the market’s most expensive moves.

Gen Z collectors spent an average of $347,460 on fine art in 2025, more than twice the average expenditure of any older generation surveyed. They recorded the highest average spending again in the first half of 2026, too. And while only one percent of respondents bought an individual artwork…